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SEO and Internet Marketing Training Modules


  1. Internet Marketing – a basic overview covering latest trends, options available to consider
  2. Building an Internet Marketing Strategy
  3. The impact of online marketing – restructuring, coping with, managing the processes and customer expectations
  4. Analysing competition using online tools
  5. SEO -
    1. SEO Benchmarking and Setting SMART Objectives
    2. Server Location and Geographic Concerns
    3. Technological Issues – server technologies, HTML Issues
    4. Keyword Research for SEO
    5. On Page Optimisation – Meta tags and Content
    6. Off Page Optimisation – link building, directory submission, PR
    7. Black Hat Techniques – what they are, and why to avoid them
    8. Developing a Project Plan for SEO
  6. Pay per click campaigns -
    1. Keyword research for PPC
    2. Google
    3. Yahoo
    4. MSN
    5. International campaigns
  7. Shopping sites and Directories
  8. Ebay Shop
  9. Online PR
  10. Email Marketing -
    1. Integration with other online marketing campaigns
    2. Tools to use
    3. Measurement and Analysis
  11. Social online marketing – eg Blogs, Forums
  12. RSS feeds
  13. Podcasts, Vodcasts
  14. Website and Marketing Measurement and Analysis

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